Remember that last wrong hire?
For founders past the highlight reel.
Paragraph 1: This podcast is for founders who are done with startup mythology and want something more honest. Each episode unpacks the real experiences behind growth: the pressure of carrying responsibility, the loneliness of high-stakes decisions, the identity shifts that come with building something that has to outlast you.
Paragraph 2: No polished interviews. No success theatre. Just founders speaking candidly about the moments that changed them, challenged them, or forced them to become a different kind of leader. If you have ever thought, "That is exactly what this feels like," this podcast was made for you.
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The Founders Fire
Frequently asked Questions
What is this podcast about?
A podcast for founders and business owners who want honest conversations about what it actually takes to build something meaningful. Not a highlight reel. The pressure, the pivots, the setbacks, and the lessons behind growth. Told by founders who have lived it and are willing to be honest about what it cost.
Who is it for?
Founders, owner-operators, and senior leaders building through significant growth stages. If you carry the weight of high-stakes decisions, have felt the isolation that comes with leading something real, or want perspective from people who understand that pressure firsthand, this is for you.
How often are new episodes released?
New episodes drop regularly. Subscribe on your preferred platform and you will be the first to know. Each episode stands on its own, so start wherever you like.
Where can I listen?
Apple Podcasts, Spotify, and all major platforms. You can also listen directly from this page. Pick what works for you.
Can I suggest a guest or topic?
Always. If you know a founder with a story worth telling, or a topic you want explored, reach out to Daniel directly. The best episodes come from real stories and genuine connections.
What kind of guests appear?
Founders and business leaders who have built something real and are willing to be honest about what it cost. No rehearsed talking points. No polished narratives. People who have something genuine to share about pressure, failure, resilience, identity, or the hard choices behind building a business that matters.
Is this connected to Thirdway Advisory?
Yes. Hosted by Daniel Moussa, Founder of Thirdway Advisory. The podcast sits alongside the search practice as part of a broader commitment to supporting founder-led businesses. The conversations explore the same territory we see in our work every day: leadership, growth, hiring, and the decisions that shape what comes next.
READY FOR WHAT's NEXT?
Got a story worth telling?
If you are a founder with something real to share, we want to hear it. Reach out.